Name: Sam Decker
Company: Bazaarvoice, Inc.
Texchange Board Title: President-Elect of the Austin Chapter and Member of the Statewide Board
Sam Decker is Vice President of Marketing and Products for Bazaarvoice, Inc. -- one of two TX-based companies to be selected to the 2006 Red Herring 100 list. Mr. Decker is responsible for leading Bazaarvoice corporate marketing, PR and product strategy.
Before joining Bazaarvoice, Mr. Decker spent seven years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell's consumer website and built Dell.com into the largest consumer eCommerce website at $3.5B in annual sales. Mr. Decker pioneered Dell's successful customer-centricity strategy, customer segmentation and Hispance marketing program. Later he directed marketing for Dell's $1B+ installed-based marketing division, responsible for eBusiness, marketing communications and brand management. Before Dell, Mr. Decker spent more than six years leading marketing at B2C and B2B startups and is recognized as a pioneer in online community building. Prior to that, he consulted with companies such as Apple, Claris, Adobe and Borland to help them develop word-of-mouth and installed-based marketing strategies.
Mr. Decker is a recognized expert in eCommerce, word of mouth, and direct marketing. He is a frequent speaker at marketing and eCommerce events and author of a top 25 marketing blog (http://www.deckermarketing.com/). Mr. Decker has authored two books on word of mouth and guerilla marketing, serves as Chairman of the Board of Advisors for the Web Analytics Association and is an active member of the Word of Mouth Marketing Association. Mr. Decker holds a BS in Business Marketing Management from
