Texchange Houston presents:

How Can PR Help You?

Register now!

Tuesday, May 8, 2007

Description

Public Relations is all about building relationships and productive lines of communication between a business and its audiences. Its primary vehicle is the media, with the goal being to generate positive publicity and promotion for a company’s products and or services – resulting (of course) in more sales and more customers. Our session this month will discuss the many interpretations and uses of PR – it is often not clear where it fits in a company’s strategy, especially in relation to branding, advertising and marketing.

PR can be a very effective tool for companies of all sizes and at all stages of growth. And it can be equally effective as a positive promotion tool and as a tool to manage a crisis, mitigate extreme risk, and reverse negative publicity. Join us at this monthly dinner to learn how a public relations strategy can help you in your business.

Speaker:

Ann Taylor brings more than 17 years of experience providing innovative external affairs strategy, media relations, corporate reputation and image, and expert crisis communications counsel. She spearheaded global brand development for the R&D arm of a major petrochemical company. She also developed external communications and market positioning for a national mortgage banking firm. Ann has worked with leading real estate, financial services and health care firms. She has been quoted or published on marketing communications and public relations topics in: Inc. Magazine, The Wall Street Journal, Houston Business Journal, Houston Chronicle, the Hartford Courant, Office & Commercial Real Estate Magazine, and Glamour. Ann launched a successful PR firm, growing it to #15 on the Houston Business Journal’s list of the Top 20 PR firms. She is a graduate of Rice University.

Register Online

Texchange Event Format:

Meetings start with refreshments and informal conversation followed by a sit-down dinner where attendees can become acquainted with others at their table. After the speaker`s presentation, each table discusses a pre-set technology or entrepreneurial topic among themselves. Everyone is encouraged to share their viewpoints and, especially, share knowledge gained through their own unique experiences. Afterwards, there is a moderated "open table" discussion.

Table Leaders:

This event is sponsored by:

Has your membership lapsed?  Click here to Renew Now

Houston Texchange Board of Directors:
Chairman: Manish Asthana, President, Verum Solutions
President: Paul Schatz, VP Sales and Marketing, INT Inc
Treasurer: Mark Cyprus, CEO, Vendorsafe Safe Technologies
Secretary: Deborah Mansfield, Dir Life Sciences, Houston Technology Center
VP Communications: Brad Cyprus, Dir Operations, Vendor Safe Technologies
VP Membership: Reid Pennebaker, Financial Consultant, Mainspring Partners
Sponsorships: Leslie Butterfield Ph.D,. Search Consultant, I-Focus Corp
Programs Chair: Carole Kernohan, VP Business Development, Trelligence, Inc.
Joe Barber, President, Total Excellence Management Corp.
Richard Burgess, Dir Bus Dev Venture Services, Air Liquide America
Austin Goings, Manager, Schlumberger Information Solutions
Tom Rubenak, Manager, Forrester Research
Jeff Williams, Managing Director, Mainspring Partners
Ken Williams, Executive VP, Frost Bank

For more information about Texchange, visit our website at www.texchange.org