Marketing Night: “Building brands, not just websites.”  

Special Guest Panelist

John Harris, a Senior VP and marketing expert with Integer 2.0

Dinner Sponsor: Starlight Capital. A portion of this event was made possible through the efforts of Houston-based Starlight Capital, an accelerator and financial consultant to technology businesses. See www.starlightcapital.com.

Suggested Reading:

Online:

“Just what is marketing”, Cliff Allen; http://clickz.com/article/cz.3421.html

“A Brand Ain’t Nothing but a Promise”, Susan Solomon; http://clickz.com/article/cz.3503.html

“Building a Super eBrand”, By Darren Allen; http://www.emarketer.com/analysis/ecommerce_b2c/20010131_b2c.html

Books:

“Crossing the Chasm”, Geoffrey A. Moore

“Building Brandwidth”, Sergio Zyman & Scott Miller